Plan and execute all Media & digital marketing wings, including all web, marketing database, email, social media and display advertising campaigns.
Design, build and maintain our social media presence.
Measure and report performance of all media & digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Collaborate with internal teams to optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Develops media & digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
Create new content, rewrite the existing content, edit and proofread content for Social media.
Preparing well-structured drafts using digital word processing and publishing platforms.
Design and develop unique ideas for web content.
Video editing for social media & YouTube.
Create new content, rewrite the existing content, edit and proofread content for Social media.
Branding of each and every program in ULAB TV.
Make press releases of every program and workshop.
Prepare News for TV broadcast
Prepare news content from the assigned area, send to head office
Capture photos from the assigned event & send them to head office